Dubai-based Operation Falafel planning to go global
AWJ Investments CEO Manhal Naser, who founded the brand, plans to expand with 400 units in a couple of years across the world
Dubai-based Operation Falafel aims expand its Arabic street food brand on a global scale, according to the CEO who founded the concept.
Operation Falafel, which recently opened its fourth UAE outlet, in Downtown Dubai, on Sheikh Mohammed Bin Rashid Boulevard, has plans to expand the brand “to exceed 400 units in a couple of years across the world”, according to AWJ Investments CEO Manhal Naser.
During a recent interview with Caterer Middle East, he said: “Operation Falafel is a scalable concept and franchising is an important area that we are focusing on in 2016.”
Naser, whose UAE-based company also founded Arwani, Bahria, Filicori Zecchini, Smoky Beach, Surf Bite, and the soon-to-open Lulu & Murjan, added that he “will make every effort to make Operation Falafel a world-renowned brand”.
AWJ is on track to operate a total of nine Operation Falafels in Dubai alone by the end of 2016 and Naser revealed that regional expansion is imminent, with Europe and the US in his sights following this.