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Operation:Falafel

FRANCHISE OPPORTUNITY

Why Choose Operation Falafel

Only fresh ingredients

Unlike many quick service and fast casual restaurants, Operation Falafel uses only fresh ingredients on a daily basis. No chemicals. No freezing. No reheating.

TRENDING CONCEPT

Middle Eastern street food is not a new concept, but Operation Falafel has taken this ancient delight and transformed it into a fresh, high-quality, quick-service solution to the street food demand.

PRIME MARKET OPPORTUNITY

The fast casual segment is the fastest growing segment in the restaurant industry, growing at a steady 5% per year, and this growth is expected to continue through 2020. With many F&B categories seeing big competition and market saturation, Arabic street food is quickly and steadily gaining momentum in a wide open market segment. Operation Falafel offers you the opportunity to enter this fast-growing market with a concept that continues to prove success.

PROVEN SYSTEM FOR SUCCESS

Operation Falafel began with the passion and ambition of two driven individuals. After only 3 years in the
Dubai market, we have expanded to more than 10 locations in the Middle East and growing.

FLEXIBLE BUSINESS MODEL

Whether in a standalone location, on a busy street or in a mall, the Operation Falafel product and business model provide the flexibility and adaptability that allow for success in almost any market.

Available Territories

United Arab Emirates

We are currently awarding single unit and area development opportunities in United Arab Emirates.

International

For outside of UAE, we are seeking area developers with the ability to develop a minimum of five (5) units, based on area.


Complete the online application

Training

Operation Falafel offers an extensive training program specifically designed for you, your managers and your staff, depending on the role.

INITIAL TRAINING – 4 TO 5 WEEKS

The initial training will take place at our headquarter facilities in Dubai, United Arab Emirates. This will include complete instruction on the business aspect of Operation Falafel, including administrative, personnel, financial, operations, sales and marketing and much more. There will also be a certain amount of on-the-job training.

ON SITE AND GRAND OPENING – UP TO 3 WEEKS

The second phase of training happens on site and is carried out by specialized members of the Operation Falafel training/opening team for a set period of time before you open your restaurant and during your grand opening.

Support

Site Selection and Fit Out

We give you the criteria, and you find the location. Prior to approving the site for your Operation Falafel outlet, we will provide you with clear guidelines for a suitable location that will set you up for success. Once you have a location, we work with you through the construction and fit out process to ensure you are ready to go on opening day.

GRAND OPENING SUPPORT

You never get a second chance to make a first impression, which is why we will be by your side when your doors open for business and you host your grand opening. This is your opportunity to make a strong market entry, and our specialized opening team will be on site with you through the entire process.

Operational Support

Operation Falafel will provide ongoing training and support in many areas critical to the success of your business, including unit operations and maintenance, customer-service techniques, product ordering and supply chain, pricing and administrative procedures.

Marketing Support

Ongoing marketing is a key component of your success. We provide you with printed and online marketing materials and strategies so your brand awareness stays strong. This includes a website, social media materials, coupons and vouchers, print ads, promotional products and strategies and much more.

Ongoing Research and Development

We are continuously researching methods and techniques to stay current and improve operations (including purchasing and promotional schemes) that enhance unit-level profitability, to which you will have full access.


Complete the online application

Who We Look For

Operation Falafel was built on a genuine desire to deliver a cuisine to be enjoyed by all ages and origins. We believe in freshness and authenticity when preparing our product, and we take pride in the traditional recipes that make our food unique. We are looking for people who share the same passion for delivering authenticity and maintaining the traditions that are the identity of Operation Falafel. The ideal Operation Falafel franchisee will have the following characteristics:

– Hard-working with a desire to succeed
– Access to prime locations
– High personal standards: excellence, honesty and integrity
– Ability to work within a system
– Existing F&B operations within area of interest
– Financially stable
– Capacity and resources to open a minimum of 5 units

Location Specifications

The preferred size of each restaurant starts from 350 square feet for a non-traditional unit up to 4000 square feet for a standalone, which could include an additional outdoor terrace, between 150 and 200 square feet.

Your Investment

The initial investment for an individual Operation Falafel ranges from approximately USD 150,000 to USD 700,000, averaging about USD 400,000. This includes the franchise fee and training fees as outlined below. The above numbers are based on the Dubai market, hence location, fit-out cost, materials and labor costs will vary per country.

Franchise Fee – USD 37,000
Royalty Fee – 6%
Local Advertising – 2%


Complete the online application

Step 1 : Complete the Franchisee Application

We will review your information and requirements and contact you to further explain next steps.

Step 2 : Research and Due Diligence

Learn more about the brand, the business and us. Ask questions, gather information, experience a location and meet our team.

Step 3 : Join the Team

Once you have completed your research and have been approved as a franchisee, we are are pleased to welcome you to the team. Now it’s time to start planning your launch.

Step 4 : Launch Your Business

Establish opening timeline, set your training schedule and plan your grand opening to officially launch your Operation Falafel!


Complete the online application
Q. What is the term of the Operation Falafel franchise agreement?

A. The initial term of the franchise agreement is ten (10) years from the date the franchise agreement is signed. The agreement is renewable for three (3) additional terms of five (5) years each, providing you have complied with the provisions of the franchise agreement.

Q. Will I have an exclusive territory?

A. For individual units, each franchisee is given a protected geographic area, based on a number of factors (i.e. population, distance, demographics etc.). For area developers, outside of the United Arab Emirates, we grant an exclusive territory based on a minimum number of units.

Q. Does Operation Falafel offer single unit franchises outside of the United Arab Emirates?

A. No. We are awarding area development rights to qualified entities or individuals, which will be based on the region to be developed.

Q. What is the average length of time to develop a location?

A. This can range from as little as three (3) months to as much as six (6) months, depending on site selection, construction and fit out.


Complete the online application

Franchisee Online Application

If you are interested in becoming an Operation: Falafel franchisee, we invite you to complete the preliminary application form. Completing this form does not require any investment or commitment from you. It’s simply shows us how serious your interest is.

*PRIVACY POLICY: ALL INFORMATION PROVIDED IS KEPT CONFIDENTIAL AND WILL NOT BE DISCLOSED EXCEPT FOR PURPOSES OF VERIFICATION.

Our mission at Operation: Falafel is to share authentic street food with the world. The opportunity to run your own Operation: Falafel is available to those out there who know the importance of serving real food that is fresh, original and flavorful. When you open the doors of your Operation: Falafel restaurant, you become part of our community and our mission.

Registration

WE’D LOVE TO HEAR FROM YOU. PLEASE SEND ANY QUERIES, COMMENTS OR SUGGESTIONS TO US AT: FRANCHISE@OPERATIONFALAFEL.AE OR FILL IN THE FORM BELOW:

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